Guides, releases, and the status board
Everything we've learned about getting good output from a one-line brief — plus what shipped and what's running.
Writing prompts that produce usable scripts
The difference between a vague idea and a sharp brief is four details: audience, objective, tone, and duration.
Read guideChoosing hooks that survive the first two seconds
Why problem-first hooks outperform feature-first ones on short-form, with four patterns you can reuse.
Read guideSetting up a brand kit that actually holds
Palette and fonts are the easy part. Tone rules and banned phrases are what keep output consistent.
Read guideWhen to use an avatar and when not to
Presenters work brilliantly for explanation and announcement, less well for reaction and lifestyle content.
Read guideBatching a month of content in one afternoon
A repeatable session structure: ideate twenty, script ten, render six, publish daily.
Read guideReading the analytics that matter
Hook retention, completion, and save rate tell you more than views ever will.
Read guideWhat shipped recently
More presenters
The presenter library now covers a wider range of backgrounds, ages and clinical attire so practices can match their patient community.
One video, every platform
A single video is now sized and captioned for Instagram, Facebook, TikTok, YouTube and your website in one go.
Six languages
The same presenter can now deliver your script in six languages, useful if your patient base isn't all English-speaking.